I'm a fiction writer so that is what I'll be focusing on. For non-fiction my guess is it can be very simple -- "A 42 year old working mother who doesn't mind cooking but hates grocery shopping." or "A 35 year old marketing manager with a bachelors degree and designs on the corner office." It's not a target market as much as it is a consistent frame of reference.
For fiction you have to create the depth. You want to bring a character to life. Readers should be able to identify with your character and feel like they can actually picture them. What better way to do that for yourself then to write down a character biography?
In addition to being fun and sorting out details the character biography can also help break writers block. If you get stuck and don't know where to go next try the character bio. Maybe you'll find a mistake or something you forgot about the character. Maybe you need to add something juicy that you came up with while writing. Before you know it the character is all up in your head and there are a hundred different things you need to do with your story.
Also, lets face it, sometimes we have to take breaks from writing. If you have to go away from your story for a while then the character biography can help you get back into it later. Reading your notes can help you remember the plot and story arc. Reading what you have written can remind you of where you are in the story. The character biography can help you to remember who it is you are taking on the journey.
So where do you stand? Have you written character biographies or do you completely pants it?
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